![]() The jeans will retail for the same RE/DONE price ($250 - $300), which is significantly higher than Levi's typical fare. ![]() “We started the company because we love the Levi’s heritage and all the people that have worn them through the ages, from Steve McQueen to Kate Moss, and we are so excited to now be partners with the brand that inspired us to start RE/DONE,” says Sean Barron, co-founder of RE/DONE, in a press release. Only now, that enviable white tag will show off both brand names (RE/DONE | Levi’s), which seems like a more than fair compromise to us. Last night on Instagram, RE/DONE and Levi's announced their official partnership, coming this fall - using an image of a perfectly fitted Levi's butt, no less. So, it makes sense that the two brands are finally coming face-to-face for a collaboration. Truth be told, RE/DONE just beat Levi's to taking back its original fame and glory - while the Levi's team were back at the drawing board coming up with new shapes, fits, and silhouettes they thought women would want, RE/DONE was already winning those women over. Its About page reads, "Our RE/DONE jeans are a celebration of the Levi’s jean’s past and a continuation of the jean’s individual story." We wondered how the Levi's folks felt about this new brand's overnight success thanks to Levi's signature denim.ĭespite Levi's recently relaunched and revamped women's denim line, we can't help but feel that reconstructed vintage is what the classic brand should've been offering this whole time. Somehow, for about the first year of RE/DONE's existence, it got away with this without any public run-ins with the actual creator of this sought-after denim. The only strange part was that it was essentially making money off of someone else's denim. ![]() It's a classic success story: The brand found a need in the market at the right time, promised to solve it, and delivered. RE/DONE's one-of-a-kind, "luxury" jeans were selling out in minutes, and the white RE/DONE label became a symbol of victory - of finally scoring a perfect vintage jean that fit like a glove and looked damn good.
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